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I absolutely do not see the cool v uncool framing as relevant in any way. I do agree that Clinton and Obama were particularly “cool” - and that generally the “cooler” presidential candidate usually wins - but that is not really an R and D thing. That’s mostly the “having a beer with” point.

Just about no one in politics or in the political sphere is seen as cool by anyone. There is absolutely no way that the Ds unhappy with Biden think that Trump or Rs are “cooler.” People get angry with the status quo and a fairly small number bounce back and forth.

Rs totally underperformed in the 2022 election, as they did in 2023. Biden’s problems have been well explained elsewhere, and they have nothing to do with being a “cool kid” or not.

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Perhaps the “free-market, small government” conservative embody “cool” to the extent that coolness is understood as a combination of apathy and anti-authoritarian rebelliousness. Remember Ron Paul’s popularity with young people?

Meanwhile, social conservatives care A LOT and are scolds. See Pence or the Claremont crowd. Nobody thinks they are cool ...

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